Top-tiar incorporation of High-Quality VFX and Live-action footage
SLT-Mobitel presented us with the challenge of creating something stunningly visually appealing by seamlessly corporating live-action footage and high-quality VFX within a short period. After a whole day of filming that went through an intense post-production process, OdloVFX was able to create something that went above and beyond our client’s expected standards.
OdloVFX creators started the project with a series of brainstorming sessions to understand SLT-Mobitel’s vision and objectives clearly. Once we got a crystal clear idea about their expectation, we worked closely with the agency and the director developing a set of detailed storyboards that held the roadmap through every scene making sure that all of the visual elements were perfectly in alignment with the SLT-Mobitel brand image. When we were at the end of the foundation stage, where we developed storyboards that supported our VFX and CGI techniques, we then went into the production phase with the target of creating a dynamic Television commercial filled with vibrancy.
The production stage, as always, was a very critical part of the whole project. We initiated the production phase with a carefully planned out on-site shoot where we captured “the backbone” of the project, the live-action footage. Every member of our team worked with diligence and dedication to ensure every single shot was executed flawlessly, laying the groundwork for post-production, where the most magnificent magic happens.
Post-production is one of our strongest suits at OdloVFX. We have industry-leading high-quality tools such as Unreal Engine, and After Effects which we used to the fullest for this exact project. Our team began the intricate process of creating a magical experience for the targeted audience. Our major focus was creating stunning visual effects that seamlessly integrated with live-action footage, enhancing the overall impact and the quality of the ad itself, which was not an easy task. Each frame had to be carefully worked on with great attention down to the tiniest of details that would craft a top-tier product as the final result. With the immense effort and creativity our team put into this project, we were successfully able to produce a product that was cohesive and engaging and of course, of the finest quality in the industry.
The product traveled through several rounds of review and editing, with feedback from SLT-Mobitel who played a significant role in ensuring the commercial was up to their high standards. Our iterative process led us to make necessary adjustments and refinements which paved the way to perfection, resulting in a polished and professional final cut.
The commercial aired during prime–time television and received a hugely positive response. The viewers were amazed by the seamless integration of live-action and VFX and the ad successfully fulfilled the purpose, which was increasing brand engagement for SLT-Mobitel. The client was very happy and was thrilled with our capability to capture the very essence of their brand down to the smallest detail and being able to deliver an innovative ad within the deadlines. SLT-Mobitel’s feedback was one of the most valued trophies we won and it was a testament to our team’s unbelievable hard work and dedication. They expressed their gratitude and satisfaction with our creative process and most importantly our ability to deliver a high-quality product within the tightly set deadline.
At OdloVFX, every project is an opportunity to innovate, inspire, and deliver exceptional results.
